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A few aisles over from the fruit and veg might not be the first place you would expect to find people fighting over fashion’s hottest ‘hero’ pieces this season.

But right now, some of the best — and most affordable — outerwear can be found under the fluorescent strip lights of your local supermarket.

Savvy shoppers know not to be snobby about supermarket fashion ranges. You can find some surprisingly chic, yet super-cheap gems among the rails. But you have to be quick: the best supermarket styles always sell out. Fast.

Hanna Woodside reveals a selection of must-have pieces from supermarkets. Pictured: Coat, £38; and dress, £8, George at Asda

Coat, £56, F&F at Tesco; dress, £18, Tu at Sainsbury’s; all boots, £115, geox.com

Fleece, £15, Nutmeg at Morrisons; jumper, £18, George at Asda; jeans, £85, boden.co.uk

George at Asda’s simple, longline tailored coat (£22, direct.asda.com) has sold out almost instantly for five years.

However, George’s best-selling padded coats (£30 for a shorter length, £38 for a longline cut) are in stock.

We’re told the styles with on-trend chevron and diamond quilting (pictured, far left) are proving most popular. There has also been a frenzy for the puffa coats from Tesco’s F&F clothing range.

We love the cosy longline caramel puffa (£56) and the punchy red hooded style, just £34.

Shacket, £30, Tu at Sainsbury’s; green jacket, £29, F&F at Tesco; jeans, £85, boden.co.uk; trainers, £75, adidas.co.uk

Coat, £34, F&F at Tesco; trousers, £59.95, massimodutti.com

Coat, £28, Tu at Sainsburys; dress, £20, F&F at Tesco

A fleece jacket may once have been the preserve of hikers, but is now enjoying a fashion moment with designers like Isabel Marant and Stella McCartney doing cosy cuts in cool colourways and prints. For a fraction of the cost — £15 to be exact — you can get a leopard print fleece from Nutmeg at Morrisons.

The checked shacket (that’s a cross between a shirt and a jacket) is a trend that has endured another season. Tu at Sainsbury’s has a great range of shackets starting at £20, but for something a little smarter there is also a gorgeous grey boucle coat for £28.

Like all these cut-price coats, it won’t be around for long. So, what are you waiting for?

Coat, £45, Tu at Sainsbury’s; trousers, £29.99, zara. com; trainers, £80, schuh. co.uk