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Lured by dramatic scenes from the James Bond film No Time To Die, 007 fans are snapping up his latest Omega watch in droves – even though it costs nearly £8,000.

Watches of Switzerland boss Brian Duffy said: 'Since the recent release of No Time To Die we have seen huge demand. 

The Omega Seamaster Diver 300m 007 edition is the most successful Bond watch we've ever sold.'

On time: James Bond fans are snapping up his latest Omega watch in their droves following the release of No Time To Die

The watch, pictured right, lifted sales and earnings guidance, with shares up 15 per cent. 

Revenue rose 44.6 per cent to £586.2million for the six months to October 31 compared with the period last year. 

The group said strong demand for luxury watches and jewellery fuelled a 'robust' UK performance buoyed by thriving domestic business, despite fewer tourist shoppers.

Watches of Switzerland expects annual revenues of between £1.15billion and £1.2billion for the year and hailed 50 per cent growth in the US where it has five new stores. 

Duffy said: 'We have enjoyed reconnecting with customers.'

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