On Wednesday evening, Playboy announced that Hugh had passed away at 91 from natural causes at the Playboy Mansion. Information regarding memorial services is not available at this time.

"My father lived

On Wednesday evening, Playboy announced that Hugh had passed away at 91 from natural causes at the Playboy Mansion. Information regarding memorial services is not available at this time.

"My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom," Cooper Hefner shared in a statement. "He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history."

Hugh's son added, "He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises."