As for the name, Hefner originally wanted to dub his creation Stag Party, but that dream fell through when another magazine titled solely Stag threatened to sue. Instead, the mogul's friend and

As for the name, Hefner originally wanted to dub his creation Stag Party, but that dream fell through when another magazine titled solely Stag threatened to sue. Instead, the mogul's friend and founding colleague, Eldon Sellers, suggested Playboy. The rest, as they say, is history.

Well, except for the bunny. The magazine's signature logo—the silhouette of a bunny wearing a bowtie—did not debut until the second issue. Art Paul, the magazine's first art director, looked for an animal that could represent a "frisky slice of life" and an hour of sketching later, the Playboy bunny was born. While initially it was meant to be an endnote to articles, it was quickly adapted as the magazine's official logo and, more than six decades later, its faithful mascot.