E!: Give me the elevator pitch for why people should put more thought into their sunglasses selection.
ZRR: People put so much effort into jewels, bags, and shoes. But, if you

E!: Give me the elevator pitch for why people should put more thought into their sunglasses selection.
ZRR: People put so much effort into jewels, bags, and shoes. But, if you think about the amount of real estate that a pair of sunglasses takes, it's the biggest statement you can possibly make. Why wouldn't you do it in a really considered, stylish way? Think about the practical side as well. You're obviously saving your eyes. The health benefits of wearing sunglasses are incomparable to not.

E!: Are there any sunglasses trends or style that have stood the test of time?
ZRR: I would say a classic, smallish black pair, specifically the Ray-Ban Clubmaster.