FaceApp’s CEO's response to the controversy? “The new controversial filters will be removed in the next few hours.”

“The ethnicity change filters have been designed to be equal in all aspects,”

FaceApp’s CEO's response to the controversy? “The new controversial filters will be removed in the next few hours.”

“The ethnicity change filters have been designed to be equal in all aspects,” CEO Yaroslav Goncharov told The Verge via email. “They don’t have any positive or negative connotations associated with them. They are even represented by the same icon. In addition to that, the list of those filters is shuffled for every photo, so each user sees them in a different order.”

While the app's newly released features were quickly deleted within five hours after Mic posted the article putting the company on blast, this was not the first time the company was accused of being racist.

Earlier this year, FaceApp was in some serious trouble when they launched the "Hot" filter which was meant to help you "become more attractive," according to its App Store description. Instead, the filter only whitened skin.