Multiple media outlets, including Forbes, are reporting that Muhammad Ali Enterprises LLC is suing Fox for $30 million for opening its Super Bowl LI broadcast this past February with

Multiple media outlets, including Forbes, are reporting that Muhammad Ali Enterprises LLC is suing Fox for $30 million for opening its Super Bowl LI broadcast this past February with a clip featuring Ali's name and likeness. The three-minute segment begins with a boxer's back to the camera with a robe that reads "The-Lip" and "The Greatest" on the back.

Ali's company, which owns the late global sports icon's publicity rights and intellectual property, as reported by Forbes, alleges that Fox used the former boxing champ's identity before an audience of 111 million viewers without its consent.

Here's the clip, which triggered Muhammad Ali Enterprises's massive lawsuit.