It's no secret that shopping for makeup as a women of color has been a challenge in the past.

Which is why regardless of what you think of her, Rihanna

It's no secret that shopping for makeup as a women of color has been a challenge in the past.

Which is why regardless of what you think of her, Rihanna dropping Fenty Beauty was so monumental. Women who previously were disregarded from the makeup market, specifically foundation, finally were able to find their perfect match.

Clearly, it's no coincidence that magically the rest of the industry has been trying to promote their "variety" of foundation shades. Insert several side eyes and eye rolls here.

Beyond being late, we assume they're trying to capitalize off the fact that many of Fenty Beauty's darker shades are sold out.

However, throwing shade won't get your far. Especially when it comes to Black beauty consumers. Most recently, Make Up For Ever shared an Instagram post mentioning that they've BEEN had 40 shades. Yikes!